Written by Dan Wismar

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Here's an idea. How about dumping the stupid new Big Ten division names..."Legends" and "Leaders"?

Such has been the universal scorn and ridicule heaped on the new handles, that Jim Delany admitted the conference is reconsidering the names.

Duh.

"We've had enough experience with names and expansion and development of divisions that we know that you rarely get a 90 percent approval rating," Delany told WGN AM-720. "But to get a 90 percent non-approval rating was really surprising. It showed that we didn’t connect with our fans in a way that we wanted to. It’s humbling, to say the least, because we’re trying to build fan bases, not push them away.

"I've been around this business a long time, and I would say it’s one of the more surprising things. There’s a sensibility there that we did not connect with, did not read well."