After the Big Ten expanded to 12 teams this past summer, we all knew the conference was going to split into newly formed divisions starting next year. We also knew the Big Ten logo, which has the number 11 discreetly embedded into the design, would need to be updated. Yesterday afternoon, Jim Delany and the Big Ten conference released the names of the divisions and the new logo. They are awful.
The Big Ten logo (pictured above), is a basic block letters design. The “i” in the word Big was changed to a “1” and the “g” was made to look like a zero -- apparently a move that was made to honor the original ten members. No need to feel like outsiders Penn State and Nebraska, it’s not like your conference logo went out of its way to exclude you.
Oh, it’s not over. The names of the new divisions, you ask? Legends and Leaders. The conference had nearly half a year to think of division names, and they came up with Legends and Leaders. Why not just name the divisions Dumb and Dumber? We could design the field that the football championship game will be played on next year around the tuxes that Lloyd and Harry wore to the charity event in the movie. One end zone would be neon orange and the other would be powder blue. The trophy for the championship game could be named “Pretty Bird”. It would be a huge trophy with the top made in the likeness of the bird that Harry sold to the blind kid that had its head taped onto its body.
The possibilities are endless.
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