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Advertising Age magazine recently did a story on LeBron and his three buddies that are now running the LBJ Empire. The column hits on their quest to make LeBron a "global icon" by 8/8/08, the day he gets over to Bejing for the Olympics. They talk about aligning LeBron with financial services companies, high end automobile makers, and making LeBron the first "billion dollar athlete". The link to the story, and some of my thoughts on the matter are enclosed within.
Jul 18, 2006 7:00 PM
What To Do With Drew?
Free agency is now 17 days in, and the Cavs have yet to do anything besides reup LeBron, while each of their division rivals has already added a significant piece. It appears that the Drew Gooden situation could be coming to a head, which could cause a chain reaction of moves for the Cavs and GM Danny Ferry.
Jul 17, 2006 7:00 PM
The Flip Murray Era came to an end here in CTown, as the diminutive shooting guard signed with the Pistons to back up Chauncey Billups and Rip Hamilton. Flip gave us a nice shot in the arm in the absence of Larry Hughes, but his days officially became numbered here when the team drafted Shannon Brown.
Jul 15, 2006 7:00 PM
Gooden Going Bad?
With Drew Gooden demanding 6 years and 60 million dollars in free agency, the Cavaliers find themselves in a bit of a predicament with the talented, enigmatic, and often airheaded young power forward. In Cassano's latest, he lays out what all of Danny Ferry's options are with Drew, who is a restricted free agent.
Jul 14, 2006 7:00 PM
Cavs Close To Signing David Wesley?
The normally reliable Bob Finnan of the Lake County News Herald broke a report Friday morning that the Cavaliers were close to signing veteran combo guard David Wesley away from Houston. Here's some thoughts on Wesley, and a link to Finnan's story.
Jul 14, 2006 7:00 PM
LeBron Signs Three Year Extension With Cavs
3 Years, 43 Million?
LeBron Likes Us. He Really Does!
LeBron Contract Still Up In The Air?
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