Yep Kingpin – the Bucks that had one of the best home crowds a mere year ago and made the playoffs (and had the worst luck in the NBA this year) are certainly a market that is hopeless.
And the Pacers that just made the playoffs (and were the youngest team in the playoffs) have no reason to watch games. Why would fans want to see that?
My sister lives in Milwaukee and went to several 2009-2010 Bucks games through her office, place was half empty. I went to watch them play the LeBron Cavs on a Saturday night at the Bradley Center (with no bad weather) and it was a quarter empty. Three Fear The Deer games in April can't make up for six months of lackluster numbers.
Plus, Bulls fans making up half of Conseco Fieldhouse (the home of a 37-45 team) during these playoffs wasn't a good sign for Pacer ticket sales. And how much would you like to bet me that neither team comes within 2 games of a conference final in the next five years? The Pistons sold out every game for five years, the Palace is an absolute ghost town now. I could keep going. Just look on TV during the regular season games. The listed attendance figures are inflated to begin with and don't account for the no shows who aren't spending money on food, souvenirs, etc. Ticket sales are not good in NBA mid markets right now, even for great playoff stories like Memphis and New Orleans. Also, you brought up Shaq-Kobe as a counter example but only one of them was a free agent signing and TV numbers/the quality of the rest of the league were awful during their three titles.
And I fully admit it, my hatred for LeBron damages/eliminates my ability to be objective on this subject. And yes, Cleveland is an extreme case and probably shouldn't be lumped in with other middle markets at this point. But you're a smart guy, I'm not even arguing with a lot of your takes. A few posts earlier I agreed with how well the sport is doing at the top right now. There are some great storylines at work, the best players are in the mix, and the product itself is awesome. All I'm saying is that superstar collusion has started a new type of problem in the middle markets (whether it's real or just a new perception) and that COULD create trouble in the coming years (again, who knows right now?). What happened to Cleveland, Denver, and Utah (and will happen to Orlando and New Orleans next year) could have a ripple effect on 10 more similar markets, even if it's fans just panicking irrationally and not spending money out of apprehension.
You're coming from the perspective of a very knowledgeable fan who just wants to watch good basketball. That's great but you're not the Average Joe customer that the NBA needs to reel in for all 30 of its markets. Sure, people want to and will watch the best of the best go at it in April, May and June. However, there's an entire 82 game season that needs to pay the bills first. And what you're arguing isn't wrong, but is much more conducive to a 20-22 team league.