Peeker643 wrote:Be interested to see what Rich thinks from a business perspective. I use Facebook almost exclusively to post tWW link and Cavs recaps. I have to believe it's a decent way to expand the visibility of the site and the articles.
Facebook is now the 5th biggest source of traffic for TCF behind STO, Google, Google Images, and Yahoo. And I only post about 20% of our columns on there. Many of our guys post their own columns on there. It's also a great way to promote new things we're doing, brackets, new t-shirts in the store, etc. If I had an advertising budget for TCF, I would be advertising on Facebook as well. The customization of it is excellent. For example, I could set up ads with Facebook where they only showed up on the pages of people with Browns, Cavs, Indians, and Buckeyes somewhere in their bio as an interest ... and then within that, only pay per click. So the impressions are free, and I'm only paying when people visit.
Facebook in general, Facebook personally, it is what it is. People that think its stupid, I get it. People have different values on how to spend valuable free time. People that spend all day on there and post status updates every 15 minutes ... I kinda almost feel sorry for those people.
But for how I use it? I really like it. TCF aside. Personally. Check it maybe every other day. Have all the annoying and serial-update people hidden so I don't even see any of their drivel, and I am only seeing updates and posts from people I want to. Like maybe 25% of my "friends". I can be at the zoo with my kids, take a picture, and 5 min later get a FB post back to me on my Blackberry from friends and family on it. I've caught up with tons of old high school mates and former co-workers. And it's a good way to keep caught up on the lives of the friends and family members you want to, while blocking out the ones you could give two shits about.
That's the cool thing about Facebook, you can use it how you want to use it. Most of the people that bash it haven't been on there, or think you're forced to subject yourself to updates every 5 min about some asshole taking a shower or getting a snack.