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UFC a novelty???????????????????

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UFC a novelty???????????????????

Unread postby Guest » Wed Jun 28, 2006 6:43 am

From UFC.com





TUF 3 Finale on Spike TV Draws Record Ratings

Doubles the Viewership of NASCAR Race on FX Head-To-Head



Delivers More Men 18-49 and Men 18-34 Than Anything Else On Television In Timeslot

New York, NY, June 27, 2006 – The live finale of Spike TV’s The Ultimate Fighter 3 drew 2.8 million viewers on Saturday, June 24 (9:00 PM -12 Midnight) making it the most watched UFC event in history. The card was the highest rated Spike original telecast in the network’s history in Men 18-49 with a 2.85 rating.
The viewership peaked with 3.4 million and a 4.51 rating in Men 18-34 at 10:15 PM for the thrilling three-round, middleweight war between Kendall Grove and Ed Herman. The Spike TV finale easily outdrew NASCAR’s Dodge/ Save Mart 350 on FX which garnered 1.4 million viewers.

Overall, The Ultimate Fighter 3 finale tallied a 2.04 household rating, with a 2.85 in M18-49 (1,493,000 viewers), a 3.81 in M18-34 (1,000,000 viewers) and an average audience of 2.8 million viewers. Spike TV delivered more M18-49 and M18-34 in the time period than any other channel, broadcast or cable.

"You can’t get more action than the thrilling conclusion to another fantastic season of The Ultimate Fighter," said Kevin Kay, General Manager, Spike TV.

"We have reached the point when guys across the country say – ‘Did you catch the fight last night?’ – and they are referring to a UFC fight," said Dana White, UFC President.

In what is the frontrunner for the 2006 UFC fight of the year, Hawaii’s Kendall "Spider" Grove scored a unanimous 29-28 decision over Portland, Oregon’s Ed "Short Fuse" Herman following three rounds of nonstop, breathtaking action in the Octagon. Grove secured the middleweight Ultimate Fighter crown and a six-figure contract with the UFC.

In the light heavyweight title bout, England’s Michael "The Count" Bisping scored a second round victory against a determined Josh Haynes from Medford, Ore to also secure a six-figure contract.

In the main event, Kenny "Ken-Flo" Florian scored a dominating first round victory over Canadian Sam Stout. The night’s first televised bout had Keith Jardine winning a three-round decision over Wilson Gouveia.

Spike TV, the first network for men, is available in 90 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc.
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Unread postby Guest » Mon Jul 03, 2006 7:08 am

From: MMA Weekly


The UFC plans to run a very large amount of shows in 2007 and is very close to a television deal with HBO, the Wrestling Observer reports.

The Observer reports that the negotiations between Zuffa and HBO are serious enough that a deal between the two sides is "likely" to be reached in the near future. The UFC shows on HBO would be in addition to all of the UFC shows on pay-per-view and Spike TV, and would not replace the PPV or Spike deals. The deal with HBO might also place limits on the speech of UFC president Dana White in terms of how negative he is allowed to be when talking about boxing in the future, according to the Observer.

Additionally, the Observer reports that regardless of whether or not a deal is finalized between Zuffa and HBO, Zuffa is planning to run a staggering number of UFC shows in 2007.

Zuffa's current plan for 2007 is to run "about eleven" UFC pay-per-view events (priced at $39.95 per event), plus 6-8 Spike TV events (which includes 4-6 Ultimate Fight Night events and the live finales of TUF 5 and TUF 6), plus an unspecified number of HBO events if a deal can be finalized.

As it is, 2006 is scheduled to have nine UFC pay-per-view events by the time the year is over. After running four PPVs in the first half of 2006, Zuffa has PPVs planned for July, August, September, October, and November of 2006, which means that nine UFC PPVs will have taken place in 2006. The plan in 2007 is to expand that number to ten or eleven PPV events during the year.

There will also be six or seven UFC events on Spike TV in 2006 by the time this year is over, and that number is poised to grow to as much as eight in 2007. In addition to the live finales of TUF 3 (in June) and TUF 4 (in November), 2006 will have also featured Ultimate Fight Night 3 in January, UFN 4 in April, UFN 5 in June, UFN 6 on August 17th, and possibly UFN 7 later in 2006. The plan for 2007, in addition to the TUF 5 and TUF 6 live finales, is to run somewhere between four and six Ultimate Fight Night events.

As previously reported by MMAWeekly, the announcements about the TV deal between Spike TV and Zuffa touted Spike as being the "exclusive cable home of the UFC," but that technically means basic cable, which allows Zuffa to also strike a deal with a pay TV channel such as HBO. The UFC events on HBO would not replace those on Spike, but HBO would be very likely to get the biggest shows that Zuffa produces other than its own PPV shows.
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Unread postby furls » Wed Jul 05, 2006 9:35 am

There will also be six or seven UFC events on Spike TV in 2006 by the time this year is over, and that number is poised to grow to as much as eight in 2007. In addition to the live finales of TUF 3 (in June) and TUF 4 (in November), 2006 will have also featured Ultimate Fight Night 3 in January, UFN 4 in April, UFN 5 in June, UFN 6 on August 17th, and possibly UFN 7 later in 2006. The plan for 2007, in addition to the TUF 5 and TUF 6 live finales, is to run somewhere between four and six Ultimate Fight Night events.


Then they are doing exactlty what I suggested (not because I suggested it). At the time I wrote that UFC needs to avoid putting everything on PPV so that it is not a novelty, this information was not public. I am glad that they seem to have the focus on expanding their audience, through Spike and HBO. They have those set as bait to lure you into the PPV. Which is fine as long as they keep showing some decent stuff on Spike and HBO.

I am just glad that such a superior product, that I have enjoyed for almost 10 years now, is finally breaking through and could end up being a mainstream sport in a couple of years (so as to not offend spoon, i interepret mainstream sports as those that ESPN shows highlights on regularly).

I was frankly afraid that the UFC was content to get 40 bucks from 1million people instead of 1 buck from 40 million. seems like they are the same, but they are not really close. The problem most businesses run into is making that transition. Looks like the UFC has a solid plan.
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Unread postby Guest » Wed Jul 05, 2006 3:05 pm

Furls,
I think the UFC read your post and that's why they're doing it.
Look into it.
Spike has had the UFC for 2 years now and the sport has been blowing up since then.
Everything they have been doing has been genius
Look for it to keep growing and growing and growing
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