Isn't it about time he cleans up his act when things aren't going well?
A couple of different articles since the British Open about this and I think they are right. Personally I love the fact he is so competitive and hard on himself, and relays that into emotion. However being in such a spotlight worldwide and being so instrumental to young people taking up the game of golf it is time he realizes how his temper impacts young impressionable golfers and also how stupid he can look at times having a fit about a bad shot.
Plus it kind of puts a chink in his impenetrable mental fortress he is so known for.