Well, the Big Ten says their network can't be on a sports tier, that any self respecting sports fan already has anyway. They want their network on basic cable, AND they want to charge the cable company $$$ for it. They want the money AND the exposure so they can get more money from advertisers.
It's all about money
Like anything else in the world it is 100% about the money (and somewhat about the exposure which relates back to money). On the whole, the Big Ten Network is good for fans. It means, that you the fan, will be able to have more control over the games that you are watching. You are going to see a lot more Big Ten hoops (and therefore less of the ACC that ESPN shoves down our throats all year).
The Big Ten, intelligently, is demanding to not be bundled into a premium package. Makes sense, therefore, they get more exposure and if it does come to a time where they are showing more of the middle of the road Big Ten games (OSU vs. Michigan will always be national) the conference, (NOT ABC and ESPN) will be the ones who profit from the advertising revenue. WHat is wrong with that? Why isn't it better for the Big Ten to have more control over its exposure and keep more of the revenue that its product generates.
While Ohio State football is very profitable that is not necessary for the rest of the conference and you have to keep that in mind. It is not like the Big Ten commissioner is going to be depositing the increased profits to his own account (like the president of NBC/ABC might). This money will be filtered back into the member schools increasing their revenues so that they can reinvest it back into their programs or the institution itself.
IMO, it is a win-win situation. The only problem is this transition period where the Big Ten is fighting with the cable networks (STO went through the same thing) and there might be a temporary lapse in coverage for the fans. It is a shame, but it is what is, a short term problem that will ultimately be rectified. It is in neither side's interest to continue the stalemate longer than necessary. DirecTV installations in Ohio over the last few weeks were so bad that they had to subcontract it and pay overtime, doing installations until 10:00p.m. (and they were still unable to meet demand prior to the YSU game). How long will the cable companies allow that to continue?
Right now, College football is as hot as it has ever been and the Big Ten has done the right thing in launching its own network to increase its own revenue while the "iron is hot."
Coming from a Wolverine, we're the football equivalent of a formerly abused wife of a meth addict who just remarried the safe nice guy. We're just glad we have someone who's aware that it's a rivalry and that tackling on defense is integral. Baby steps.
-Kingpin74