by Sea Foam Green » Fri Dec 18, 2009 11:22 am
I hate for my first post to be off topic, but I’m too curious not to ask. It has been referenced 3 or 4 times in this thread that Cincinnati would not cut the academic mustard of the Big 10. Normally I would just let this go, but when guys like Herm and Furls, for whose opinions I’m generally lurking on this board, mention it I think there may be something to it.
So to those that have mentioned it, is this based on some sort of standards or requirements, or is it solely based on perception? And if it is perception, is the perception that the Big 10 schools are bastions of academia or that Cincinnati is a community college [or a little bit of both]? As it’s another large public institution, I can’t see how UC wouldn’t be able to keep pace, academically, with the non-Northwestern Big 10 schools.
Now, as for back on topic with the expansion, I think a case can be made for any of the teams mentioned [save the east coast schools JoePa is pimping] but UC, Pitt, Louisville, Mizzou all could make sense from some standpoint. What I have a hard time seeing is what adding a twelfth team gains the big 10 [outside of a conference championship in football]. In my mind, two of the scenarios make the most sense. First is ND, obviously a big catch for the Big 10, but apparently ND has preemptively rejected the offer [Heard it on the radio, sorry no link]. Second is the recently mentioned expansion to 14 or 16 teams.
While this may make the traditionalists go into convulsions, I think it makes some sense if you look at it from a revenue generation standpoint. At this point in time, I’m guessing Big 10 Athletics is all about growing the Big 10 network and the revenue potential it holds. Growing the Big 10 by a number of teams pursues this objective on a number of fronts. First and most obviously it pushes the network into more markets, gaining more eyeballs. Secondly, and perhaps more importantly it increases the number of teams the Big 10 would be able to have TV rights to, and thus increases the likelihood that the Big 10 Network could hold games of national significance on their network [rather than on ESPN]. Possible results of this are twofold: it could cause folks from outside the Big 10 footprint to possibly have an interest in having access to the Big 10 Network [People may not want to watch IU v Iowa football game, but I bet there’d be an interest in a Louisville v. Michigan State basketball game], and secondly, again within the big 10 footprint it would increase eyeballs, thus increasing ratings, thus increasing interest from advertisers, thus increasing ad revenue, thus we would no longer be subjected to the continuous barrage of Velveta Rotel commercials.
In my opinion, that last possibility makes the entire endeavor worthwhile.