Deadline for Tribe TV exec: April 4
David S. Glasier,
DGlasier@News-Herald.com02/12/2006
No one needs to tell Jim Liberatore about the biggest challenge he faces in running the show at the Indians' new regional cable-TV sport channel.
A 43-year-old native of Bay Village, Liberatore recently was named president of Fastball Sports Productions, LLC., a company started by Cleveland Indians owner Larry Dolan and his family but operated separately from the team.
Beginning this season, the as-yet unnamed channel will air 130 regular-season games and eight spring-training games. The Indians will be airing another 20 games on WKYC-TV 3, also under the auspices of Fastball Sports.
Liberatore said his top priority is making sure that carriage agreements are secured for the new channel on local cable-TV systems. The channel also needs to get carriage agreements with the two leading satellite systems, Dish and DirecTV.
And it certainly would make life easier for Liberatore and the Indians if those deals are done by the channel's first scheduled telecast on April 4.
"The number-one job is to give fans what they need and want, which is access to the telecasts," Liberatore said recently during an interview in his office at Jacobs Field.
Liberatore said the channel got a nice head start in that direction by securing a non-exclusive distribution agreement with Time Warner Cable, Ohio's largest cable system with 848,000 subscribers.
There's more good news in Time Warner Cable soon-to-be-completed acquisition of the Adelphia and Comcast systems in Northeast Ohio. That deal still awaits final approval by the Federal Communications Commission.
Although he isn't making any brash promises, Liberatore said it is "a reasonable goal" to aim for the new channel being available on April 4 to all viewers who watched Tribe telecasts the last four seasons on FSN Ohio.
Given the constraints of time, though, area-wide access to the channel's spring-training telecasts is probably a bit of a push.
"We're late getting this started," Liberatore said. "Ideally, you'd like to have had eight months to a year."
Liberatore brings nearly 20 years of experience in the TV-sports business to his new job. He's previously been president of Speed Channel and the Sunshine regional sports network in Florida.
"I've always wanted to get back to the Cleveland area," Liberatore said. "When I heard about this opportunity, I thought it could be interesting. Then I saw how they set it up, and I was even more interested.
"A lot of these regional networks haven't worked in the past, but the fact this one was set up with an established and successful cable operator like Time Warner is a huge advantage."
Liberatore said the production crew for the telecasts, on the new cable channel and Channel 3, is in place. Later this month will come the announcement of the channel's name and the roster of play-by-play announcers, analysts and pregame hosts.
Although he wouldn't tip his hand about the announcers, Liberatore did say, "You will see some familiar faces."
It's a sure thing that the pregame show will have a new look and feel.
"We're going to do things differently and better on that show," Liberatore said.
In its early months, Liberatore said the new cable channel will focus almost exclusively on Indians telecasts and related programs. There will be repeat broadcasts of games, as well.
Down the road, Liberatore said the channel will lengthen its broadcast day and add other types of sports programs to the schedule.
"I have ideas that reflect the collective sports mentality of this town," Liberatore said. "We're going to be doing things that other people aren't doing."