...its Finals schedule doesn't look like this:
Game 1: THU, 9PM EST
Game 2: SUN, 9PM EST
Game 3: TUE, 9PM EST
Game 4: THU, 9PM EST
Game 5: SUN, 9PM EST
Game 6: TUE, 9PM EST
Game 7: THU, 9PM EST
Not a single FRI or SAT night game? Not even a SUN afternoon game? And 9PM starts? Monday Night Football had a tough time keeping viewers with 9PM starts, and that's the freaking NFL.
This is all you need to look at to know how full of shit David Stern is when he claims the NBA's popularity is at an all-time high. Weekend afternoon double & triple headers on NBC used to be the shit. Marv & Fratello doing the Eastern Conference game (seemingly always in NY or CHI), Enberg & Steve Snapper Jones doing the Western Conference game (seemingly always in Portland or, well, Portland), the cool NBC intro song, start times that said, "Fuck you, West Coast." It was all great.


